Monday, January 14, 2019

ALD 4.0 - Cinemagraphs

GOAL: Create a series of 3 Cinemagraphs...
1) LastF_Cine1.gif Recreate a simple scene in your life
2) LastF_Cine2.gif Create a more complex & unique scenes
3) LastF_Cine3.gif Take a risk, think outside of the box!
First, explain what a Cinemagraph is and the type of video you need to make it work. Breakdown the process of creating a cinemagraph into 4 simplified steps. Write about the strengths and areas for improvement related to your first attempt that we completed together as a class. Describe what you plan to accomplish in your second attempt that you film on your own at home or outside of class. Explain your plan for the setting, subject, equipment, composition, movement and frozen action of Cinemagraph #2. (6 sentence minimum)

We're starting up another project for digital media and it's actually our first project of the semester: cinemagraphs. Cinemagraphs are still photographs with a minor part of the photograph is moving in a looped and seamless way with no discernible beginning or end. Cinemagraphs, in my teacher's words, are a harmonious marriage of the two worlds of photography and cinematography. To make a cinemagraph, you must take a video where the camera was still. You then take a freeze of one of the frames that you feel is the best in your video and choose something to make move. You can use a mask in FCPX to choose what moves in your still.  In our first attempt at a cinemagraph we had the same template: a photo of a subject jumping with our motion being a globe spinning. In our group's picture our subject Brianne had a really positive and bubbly smile, it was nicely lit and the globe spun well throughout the video, although she could've jumped a little higher as a part of her foot is cut off from the video.

- Insert LastF_Cine2.gif between paragraphs

Then, tell us about how your second cinemagraph turned out. Is it everything you expected, why or why not? What can you do to improve on your third and final attempt? Describe what you plan to accomplish in your last cinemagraph. Explain your plan for the setting, subject, equipment, composition, movement and frozen action of Cinemagraph #3. (6 sentence minimum)

- Insert LastF_Cine3.gif between paragraphs

Finally, give your readers a review of your third cinemagraph and how you think it turned out. Is it everything you anticipated, why or why not? Aside from looking cool, what is the purpose of creating a cinemagraph? Explain what cinemagraphs CAN do that photos and videos CANNOT do. Conclude with reflection of your critique results... Do you agree or disagree with them and why? (6 sentence minimum)

- Insert critique results before the tags.

ALD 4.1: Evaluate diverse processes of forming and conveying a targeted message.
ALD 4.2: Compare and contrast how various audiences perceive digital media to anticipate desired reactions and responses.

Novice: no looped movement, some animation applied
Amateur: only 1 moving part, no frozen action, unstable camera
Professional: stable camera, smooth loop, frozen action
Expert: creative, unique, stable camera, smooth loop, frozen action

Wednesday, December 20, 2017

Image Compositing

Image compositing or hybrid imagery is a picture that is digitally retouched to creatively combine two photos to make something new and interesting. This may include a baseball player with a bat of a hurricane or a elephant with butterfly ears. To get a really high-quality picture worthy of merging you'll have to use the rule of thirds. The principle is if a picture were to be split into thirds horizontally and vertically the place where the lines intersect should be where the points of interest  you photo should go. If used correctly, the viewer can interact with the photo more naturally since it's proven that the eye usually goes to these intersection points anyway. If used incorrectly, like if the point of the picture is all the way in the corner, the eye will be drawn in the wrong place and the viewer will probably lose all interest in your photo. Good photographers need to think  about a few things like the rule of thirds, the weather and how it'll affect the lighting of your picture, or if any natural or man-made structures that can frame the main subject of the picture. Hybrid imagery and photo editing in my opinion is all well and good to me, as long as we don't discredit the real. If we were to ever value the edited and fake over what's real that'd be a real problem!

In my best image composite I have planned to take a picture of a stump and some colorful pencils. I will digitally retouch these images so that colored pencils are growing crazily from the stump. I want to try and communicate the beauty of how the Earth recovers from the things we inflict on it while still giving us things. I will have to take a rule of thirds picture of a stump and a rule of thirds shot of a box of color pencils retouch them like that. I want the eye of a viewer to go to the color pencils growing from the stump since I'll make it to be the most colorful part of the picture.

ACO 3.1 Analyze how elements and principles of design in various forms of media are applied to communicate to a specific audience.
ACO 3.2 Critique how the effective integration of elements and principles of design within a variety of medium impact target audiences.
ACO 3.3 Apply elements and principles of design to clarify, focus, or enhance a message or concept for a target audience.

Thursday, November 16, 2017

Visual Statement

We are working on a visual statement project where we make a 2-3 minute video about something that we feel is important to us while being relevant to our audience of teens. We decided to do a video about the beach and how it's such an important part of our life here. Our main focus is on the fun and food it gives you. We felt that the demographic of regular beach goers would really resonate with this topic since our lead writer and fisherman Nikki himself said that the beach had been the source of so much fun moments and food then he could count. To give visuals to the watcher our lead photographer Kyle suggested visuals of the beach and fishing to enhance the story.

To help give the beginners of Final Cut Mr. Sanderl gave us some tips on how to do some cool things. This included speed ramping, graphic jump cuts, and audio mixing. A little praised skill in Final Cut Pro is organization. Final Cut Pro videos are organized by projects and different events. Projects is the video in a whole while the events are the different clips of each day. Both the project and the events are stored in the library. It's important since it's a precaution to make sure that you don't ruin someone else's work. In order to  balance what the audience hears and sees you have to go to the inspector to finely edit the video and audio. I personally think that good audio signals since bad audio tends to bore me and already makes my attention go elsewhere since I think of it as a mark of a bad and ill-prepared project.

The biggest challenge by far was the big topic change near the end of the project. We had first settled on basketball and the adrenaline that follows with every victory. Our writer and subject Nikki had gotten frustrated with basketball and ended up quitting basketball. So we changed the subject which took a lot of our time in writing the script. I would say that I was the driving force since I pushed my team to meet and film. Kyle and Nikki helped since they were cooperative. I liked the editing process since it became more fun to cut up and make the movie better.

ACO 5.1 Apply problem-solving techniques to create deliverables that address the needs of a client or target audience.

Tuesday, October 24, 2017

Modern Art Movement

We made a presentation on surrealism to explore different art forms. The surrealist movement first grew from the art form Dada, which was founded in Switzerland in response to World War I. The goal for Dada was to mock the attitudes of the nations involved in the war to demean nations and to try defuse the war. When the Dada movement lost momentum, Andre Breton, the to be founder of surrealism sought to take up the torch of Dada, with much of the same goals. Today surreal art forms are influencing modern media by giving a type of media to make. Surreal movies, podcasts, and radio stations have been made. Surrealists have left quite a colorful, cultural and historical imprint by painting in a bid to make peace and I personally think it amazing that it stills echoes to this day. Surreal art is beautiful to look at and I find it extremely engaging, thought provoking and attention grabbing if done well.
The Persistance of Memory
Salvador Dali
The picture above is an example of surreal art and it's arguably the most famous piece of surreal art. This is the Persistence of Memory by Salvador Dali. I think that he was trying to communicate how he perceived time, which I think he thought of time as fluid and at the same time solid and prevalent. I personally think that a particularly good artist can persuade someone to their cause by making art that speaks to them and beckons them. I think that technology has aided the power and cause of surrealism. I think that technology does nothing to hinder the original goal to release ones imagination and I believe that modern advancements do nothing but give new ways to release imagination.
ACO 1.1 Assess the evolution of art forms for their impact on the arts and communication industry.
ACO 1.2 Evaluate the interaction among media, design and society to assess how each influences the other.
ACO 1.3 Evaluate innovative applications of media and design in society that have impacted the arts and communication industry

Tuesday, October 17, 2017

Workplace Safety

For this project we had to make an entertaining video on an assigned topic relating to workplace safety. I worked with Tessa, Tylise and Mazy to try and make a humorous conference discussing a misuse of technology. I wrote most of the script and was one of the people misusing technology. Tylise was the other one misusing technology while Tessa played the stern boss while doing most of the filming and editing. Mazy, who was a safety officer also helped with the filming.  In my opinion, Tessa did the lion's share of the work since she did her best to make the best possible product. In order to do this Tessa stayed in to edit the video, so without a doubt she gave the best effort.

From doing research on how to use your tools well the basic rule was to be careful when using it. Tripods shouldn't be played with since it reduces it's life, and will probably break before it's time. Cameras should be handled with care to get the highest quality pictures you can get. Looking at our critique our score for the relevance of our visuals was the lowest. I think we should have started with our topic first instead of setting up any type of comedy. lest we lose the attention of our audience. The rest of our critiqued areas were equal, so there were improvements that could've been made for all of the areas in our video.  To further increase our production value, we could have rehearsed our lines a little more and improve our acting to make it a little more realistic.
ACO 7.1 Analyze the beneficial effects that safe and healthy work habits have on productivity that improve workplace efficiency.
ACO 7.2 Apply practices to maintain a safe and healthy work environment in relation to careers in the Arts and Communication Pathway.

Tuesday, September 26, 2017

Art & Design

Photo Credit: WerbeFabrik

We are exploring the elements of art by making a series of Photoshop documents from different pictures. For this project we're making a line drawing on a royalty-free still life image. We're doing this to learn about the elements of art which is the cornerstone for good graphic design. For a line drawing the most immediate element of a line drawing is of course the line. Looking at it a little more critically revealed more elements however like the space made in the lines and the shape made by the lines. We had to add squiggles of varying grouping to simulate the levels of shadow in the picture. For example, dark shadow had clumped lines and light shadow had very spaced squiggles. These squiggles added some texture to my line drawing due to the squiggles and value due to the varying shadow it simulated. For the lines we used a 15 pixel brush since it was the most immediate part of the project and therefore had to be the most visible. For the texture and values we used a 5 pixel brush to be more in control in the values and to not draw attention away from the lines. I found that drawing the lines was the most enjoyable since it was making a copy of the image. The most monotonous part was the texture since it had to be subtle since my image had a lot of shadow that turned lighter.
Photo Credit: blizniak

Next in our series of our Photoshop projects exploring the elements of art is an image we had to make look like it was hand drawn. Some similarities to this sketched project and the line drawing was space, texture, value, line and shape. Really, the only variation of these similarities between my two images were the level of intricacy. One element of art my sketched image had that my line drawing lacked was form. My line drawing gave no illusion of a 3-D image where the image above hints at a 3-D drawing of the bridge supports. In order to make this image I first had to make a copy of the picture and invert the picture. I then had to blur the image using the Gaussian Blur and color dodge the inverted and blurred image. Lastly, I used a Hue and Saturation adjustment layer to make this black and white. After that, it was just a matter of making adjustment layers to fine-tune the image. As an extra touch, I added a texture to make the picture look like it was really painted on. The image came from a royalty free site, as the caption says. I didn't get an opportunity to take my own picture since I was hard pressed for time that day and I couldn't get the quality image I wanted.

For our last pictures in our series of exploring the elements of art was a portrait. We had to make a combination of what we learned in our past images into this portrait. One half had to display a line drawing and the value, texture and shape from our still life and the other side showed a "sketched" image showing form, line, space, and value, from our landscape image. We were to make one sliver of our image untouched to be a center line for the portrait and what we got we a sandwich, with each Photoshop effect on each side of the normal part. I got the portrait from a royalty-free site. For my critique for the entire project I agree wholly with them. Land I felt was my best and I feel that my still life could have been more detailed. 

ACO 3.1 Analyze how elements and principles of design in various forms of media are applied to communicate to a specific audience. Elements of Art: Space, Line, Color, Shape, Texture, Form, Value. 
ACO 3.2 Critique how the effective integration of elements and principles of design within a variety of medium impact target audiences. Gestalt Theory: Similarity, Continuation, Closure, Proximity, Figure and ground
ACO 3.3 Apply elements and principles of design to clarify, focus, or enhance a message or concept for a target audience. Principles of Design: Scale, Proportion, Unity, Balance, Harmony, Contrast, Repetition, Variety, Emphasis)

Friday, September 8, 2017

Audio Production

Speech is an everyday part of our lives, but there are things that separate the average person and a master orator. Some of these things are inflection, the stressing or change on pitch in words to express an attribute such as mood and intonation, the rise and fall in the voice you're speaking. This can capture the interest of your audience and make them listen to you or to sway them to a decision. Masters of this, like Martin Luther King, are lauded as master orators and are famous in part of their speeches. In this project, we had to answer problems with a script and a theme such as a game show host, news anchor or radio station. My group chose the theme of a game show host and I was one of the vocal talents and helped with the writing and organizing of the script. My jobs were to be an editor,  that I had to fit all the questions into something short and game show-like and a"contestant", which meant it was crucial I get my lines right in one take and that meant constant rehearsal before recording. 

I think that our group did well in conveying our message in a way that kept our audience's attention. We answered our problems in the theme of a game show, so we emulated the quirks of famous game show hosts like Steve Harvey to capture the attention of our audience. I'd have to say that we kept the attention of most of our audience well and got some laughs because of the effort made to act like a game show host. We did however, face some obstacles in the problems. There were so many problems to answer that it would take some time getting through it all and if we were to answer them one by one, we'd lose the attention of our audience. To fix that, we made a bonus question to save time. If I were to do this project over again with the same group of people I'd make sure that everyone shows up to contribute their voice.

ACO 5.1 Apply problem-solving techniques to create deliverables that address the needs of a client or target audience.

Friday, September 1, 2017

Proprietary Information

Photo Credit: Martijn Meijerink
Copyright infringement is when someone uses work that is copyrighted by law. Infringement immediately takes place when the said work is displayed and claimed as their own and the consequences can range from $250-$250,000 or in some cases 5-10 years in jail. If you want to obtain permission to use another's copyrighted work you first need to make sure if permission is needed in the first place. Then you have to identify the owner and the rights needed to obtain. Then you plan ahead for permission and meet the owner to negotiate whether or not payment is needed. If you are successful you should have written permission. The exception is when copyrighted material is used in "Fair Use", which is when the said copyrighted work is parodied, criticized or commented upon.

Confidentiality is keeping something private to yourself or ONLY to another person you absolutely trust. Some things that should be kept confidential to yourself are your address, social security number and your birthday. If you were to make these pieces of information public, you'd basically be revealing who and where you are to the public and in doing so, you may get hurt. There is some ongoing controversy on which is more important, the 1st amendment, the freedom of speech, or the 5th amendment, the freedom to privacy. My opinion is that personal privacy should be absolute and your personal information shouldn't be searched without probable cause, as the 3rd amendment states. Privacy is a sacred thing and if the government can pierce it, who's to stop someone unsavory from doing the same thing?

ACO 6.1: Analyze the use of copyright and proprietary information in arts and communication to facilitate responsible, legal and ethical behavior.
ACO 6.2: Examine ethical issues in arts and communications to make appropriate decisions related to clients, co-workers and society.

Thursday, August 24, 2017

Market Shifts

Think of the word market. If you think of the word you think of a virtual or actual place where consumers and businessmen interact to sell goods, trade, and services and you aren't far off. These businesses go through a flux, or market shift in popularity and use which is dictated in part by technology.  Before the massive technological advancements of today, families watched TV and it was their primary source of entertainment. Now with the Internet and smartphones, people can get their daily dose of entertainment much more conveniently. Another example of market shift due to technology is the spreading of news. We rarely see people with newspapers reading the news compared to the people who are merely scrolling through the news on their phones.

I have recently taken the Basic Skill survey on Choices 360. My top three were Reading Comprehension, Active Listening and Active Learning. When looking up what a high understanding in Reading Comprehension could do for me, I got a web of high-paying and stable jobs in the ever shifting market. Some of these jobs include an editor, social worker and a reporter, which are jobs I am interested in. Personally, I think maintaining and developing my level of reading comprehension will help me the most in the future. One of my lowest skills was mathematics and I'd love to develop it, since it would be a good skill to have. This could include keeping accurate records, should I decide to run a business.

ACO 2.1 Analyze how shifts in market affect changes to media and design.
ACO 2.2 Evaluate how changing communication needs of a market are addressed by media and design.
ACO 2.3 Propose media and design solutions that address the changing needs in global markets.

Monday, August 14, 2017

Communication Strategies

We all have different ways we communicate to people. We all have different "attitudes" of our speech and non-verbal speech with every audience. You may be the most relaxed around teachers and the most formal and polite around your family and friends.I'm personally the most comfortable communicating with my family and friends as opposed to strangers where I am the least comfortable and the most guarded.

With family and friends there is a strong and long bond between us which fosters a trust for me to speak my mind. The time spent together also gives them a knowledge of how I work and allows my friends and family to read me non-verbally easily. With strangers, that said bond hasn't been made yet and I'm the least comfortable speaking my mind. It may also be harder for a stranger to read me since they have no idea how to read my non-verbal tells. I may be able to overcome communicating to people I don't know by being less guarded and opening up more. This may allow me to make a bond and to eventually trust them and given time they will be able to read me non-verbally.

I recently have taken a test exploring my future job outlooks and I got the results. The education and training and the transportation, distribution and logistics "job clusters". Education and training requires planning, the ability to teach. Jobs in this cluster include teachers, curators, martial arts instructors and many more careers. In order to have a good start in this cluster I need to do a lot of English, Math, Science and Social Studies. For my electives I would need to pick the most social. This would include Human Growth and Development. My other possible job cluster is transportation, distribution and logistics. For this job cluster you need to be good at directing people and material, while being prepared to do hands-on maintenance. I would be interested in being an Avionics Technician, a person who tests and installs avionics equipment.

ACO 4.1: Devise communication strategies to promote individual accountability and team success.
ACO 4.2: Use effective oral, written, and non-verbal communication skills to facilitate positive interactions.
ACO 4.3: Apply appropriate interpersonal skills to establish positive and sustained relationships with clients.